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The company insists on enterprise spirit of “thirst for knowledge, be practical and realistic, advance with the times, and ambitious”, operation philosophy of “people-oriented, technology leading, green manufacturing, cooperation and win-win” and talent philosophy of “respect knowledge, cherish talents, appoint people by abilities and fair competition”. It has established “university-industry cooperation talent cultivation base” gathering more than one hundred talents including over 40 person with bachelor degree or above and over 50 professionals; established chloride-free benzyl alcohol (benzaldehyde) R&D base, creating the “trinity” green chemical road integrating technology introduction, transformation and development; and obtained “a kind of benzoic acid purification and crystallization device” and several utility model patented technologies. At present, the company is in the phase of project construction. The total investment is about 500 million yuan, and the production capacity of chlorine-free benzyl alcohol, benzaldehyde, benzoic acid, and other products is 80,000 tons. After the completion of the project, the prospective annual sales revenue will be 1.2 billion yuan and the annual tax revenue will be over 100 million yuan.